Snapdeal To Invest $200mn To Train Sellers And Provide Capital Aid

Snapdeal has announced that it will invest $200mn in strengthening its supply chain, training sellers and assisting them with capital over the next three years.

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The move is in line with Snapdeal goal to host 1mn sellers on its marketplace and build a strong platform for small and medium businesses.

As part of move to revamp its supply chain, Snapdeal will invest in its own warehouses and logistics services. However, the company hasn’t mentioned if it will lead more investments in the businesses of its channel partners similar to the Rs 120cr investment in Gojavas in March.

Currently, Snapdeal has two seller support initiatives – Snapdeal Plus that helps sellers with order management and delivery warehousing and Capital Assist, which provides working capital to small businesses.

Out of the $200 million sanctioned, Snapdeal said a large chunk would go towards these two initiatives. Further, the company hopes to further expand its already 1,500 strong team that trains sellers to list on its platform.

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