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How Twitter Trends Are Created [Snapdeal’s Paid Gig]

This is how Snapdeal is creating a Twitter trend in order to make up for the loss over Aamir khan’s controversial statement.

This the email Snapdeal has been sending to *social media influencers* and asking them to do a minimum of 17 tweets (everything is math, you see !); and assumably paying for the whole campaign.

Snapdeal's Paid Twitter Trends
Snapdeal’s Paid Twitter Trends

[Via/orig tweet]

And the result?

#SnapdealForIndia is trending in India and here are some samples of (paid) tweets:

Is it fair? Well, what’er happened to Snapdeal wasn’t fair – so…

What’s your take?

8 comments