This is how Snapdeal is creating a Twitter trend in order to make up for the loss over Aamir khan’s controversial statement.
This the email Snapdeal has been sending to *social media influencers* and asking them to do a minimum of 17 tweets (everything is math, you see !); and assumably paying for the whole campaign.
And the result?
#SnapdealForIndia is trending in India and here are some samples of (paid) tweets:
Wonderful work by Snapdeal in providing a platform for sellers in India #SnapdealForIndia
— Shy Baba™ (@Dhruv_Axom) November 25, 2015
@Snapdeal has done such a great work for small businesses in Dharamshala
excellent task ..
Salute 2 ur good deed #SnapdealForIndia— Dragon Rider (@D_NERD_) November 25, 2015
Is it fair? Well, what’er happened to Snapdeal wasn’t fair – so…
What’s your take?
Ashiish K Sinha
8 comments
Making a bad situation worse.
It is too early .. They should have waited … This twitter trend may backfire
Yes, I read Newspaper today and explained about how snapdeal App wapasi programme running on social media.and so many social bad comments given there.
I don’t think anything wrong with it. Every individual is posting in their individual capacity. Also, they have every right to do whats right for their business. Its utterly wrong to throw snapdeal under the bus, as its also creating economy for lot of small business whose things they are helping to sell, people who deliver, work there, commute there. Its all shared economy.
what an amateur post by your team. This is called influencer marketing and is very popular in the west. It is now catching up in India, so instead of showing it in bad light.. do some research (atleast google on influencer marketing) and you will find that all big brands use them!
@jaimin i agreed your points. Everyone has own opinion.
It is how trends work on social media and they are doing the same.
Useless Guy – Aamir khan
Isko desh ke bahar bhejo , bada dar lagta hai ise