So, everyone learns only that. Then they will hire a marketing person, that marketing person has learned only that, regardless of whether they are a fresher or a veteran in marketing.
The only thing they’ve ever learned is consumer marketing, so everyone wants TV ads, billboards and there is no way to reason that out saying “businesses don’t care” but, they will say, if the brand is not there, why will the business want to talk to me?
Businesses will still talk to you even if the brand is not there. It’s consumers that don’t.