So, what are some

So, what are some things that you would advise as Tally Solutions went into ERP as ERP is a massive space with massive competition from big giants like SAP, Oracle, and big brands? 

What has been your experience in the adjacent  space? What  are  the main things that you would look out for? 

What is the framework of thinking that you would recommend to entrepreneurs?

One of the things I think we do—which I think is very unusual and many people have criticized us for—is that we don’t study the competition.

In fact, for 34 years, we have made it a point not to look at the competition, and sometimes you can express it as a very arrogant statement because we don’t treat anyone as competition. 

The problem is that people tend to study successful companies, they don’t tend to study the customer.

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