Social commerce platform Wooplr has launched virtual store fronts for small and medium businesses to showcase their offerings to Wooplr users. Businesses such as Avirate, boutique stores, home studios and flea market brands such as No Strings Attached and Cupcake Noggins have already setup store fronts on the platform.
Wooplr started out as a photo intensive community platform for the Internet savvy crowd to share and discover things to buy or experience the offline world. Users could share interesting items they find in the offline world with the community and people who follow them on the network. They can also recommend, like and share from other users.
“Getting the community together was one part. The store front completes the story,” Praveen Rajaretnam, Co-Founder of the social commerce platform told NextBigWhat. Store fronts will allow merchants to promote their stores on Wooplr, which is still in closed beta but has over
9000 10,000 users.< The interesting bit about Wooplr is that it has a captive audience that has been cultivated over time. The Wooplr team got fashion bloggers and trend setters to share on their network to pull in users who themselves started sharing on the site.
Users can choose to simply favourite an item shared on the network or find out how to get it. The latter option establishes a clear buying intent. The idea is to get more leads and improve sales for offline businesses.