Social contentOur brains are

Social content

Our brains are wired to crave human connection—even in what we read. We don’t want to just read about people, though—we want to understand what they’re thinking as quickly as possible. Ways to help readers connect with your writing: 

  • Reveal more traces of yourself in it.
  • Think voice, world view, vocabulary, wit, syntax, poetic rhythm, sensibilities.
  • Include the human angle in any topic you’re discussing.
  • Use the second person ‘you.’ This can be particularly helpful when you’re explaining technical or complicated material.

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