In 2011, Ecommerce stores were super active in social media (buying Facebook likes etc), but with VC investments taking a hit, companies have resorted to organic social media activity. Hence, comparing the organic activity provides a good benchmark for the industry and how individual players fare.
Here is the overall social media engagement index over the last 30 days (via: Ohana Media)
Comments by (Facebook) Fans
Brand Audience Value
Since the tool doesn’t allow us to compare more than 10 brands, we did not cover the deal sites and some of the lesser active social media ecommerce brands.
What inferences do you draw from social media activity of these brands?