Social Mediation

What we commonly call “social media” is more than media—it’s mediation: thousands of people showing us what to want and colouring our perception of those things.

Smartphones are modern day slot machines available to all.

They work through the power of intermittent variable rewards—pulling the lever of a slot machine gives you a highly variable reward, which maximizes neurological addictiveness; your smartphone does the same thing every time you swipe down to refresh your Instagram feed, never knowing when something interesting might show up.

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