Software ate the world. Now it’s design’s turn

We are entering a Golden Age of product design, in which even niche enterprise products are finally becoming sensible, easy to use, and even beautiful, writes MasterClass cofounder Aaron Rasmussen.

According to McKinsey, between 2012 and 2017, companies that prioritized design increased both their revenues and their shareholder returns at nearly double the rate of design-negligent counterparts.

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