sokratiSokrati, the Pune based ad technology and analytics company, has received Series B funding led by IvyCap Ventures and participation from existing investor Inventus Capital. The funds raised would be allotted to expand the firm’s technology & big data engineering and to increase its marketing efforts in India and the USA.
The firm had earlier raised series A funding from Inventus Capital.
Sokrati offers an automated marketing platform as a service for search and social media marketing targeting advertisers in e-commerce, travel and classifieds.  Sokrati had also launched personaAds, a platform on which advertisers can understand their customers better using social information and rapidly deliver tailored advertisements.
Sokrati was founded in 2009 by  former colleagues from Amazon.com, Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu and the firm claims to drive 12 million monthly visits to advertisers by managing over 100 million active ad entities. Sokrati also claims services for around 8,000 clients currently from various fields like, Ecommerce, travel, finance, baking and technology.

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