Sony has announced that the company will phase out feature phones by the end of September to focus solely on the fast-growing smartphone segment.
“The smartphone segment is growing by a CAGR of nearly 70 per cent. We as a company want to focus only on this segment. By the end of September this year, we plan to phase out all our feature phone models,” [Sony India, MD/source]
He also adds that while smartphones are 10% of the sales (in volume), they contribute 40-50% in terms of value. The company recently launched XPeria U in India, priced at Rs. 17,399/.
With some of the multi-nationals focusing solely on smartphone segment, do you think there is an opportunity for Indian companies to tap the feature phone segment?
