Sony to phase out feature phones in India by Sept

The smartphone segment is growing by a CAGR of nearly 70 per cent. We as a company want to focus only on this segment. By the end of September this year, we plan to phase out all our feature phone models

Sony has announced that the company will phase out feature phones by the end of September to focus solely on the fast-growing smartphone segment.

“The smartphone segment is growing by a CAGR of nearly 70 per cent. We as a company want to focus only on this segment. By the end of September this year, we plan to phase out all our feature phone models,” [Sony India, MD/source]Sony Xperia U

He also adds that while smartphones are 10% of the sales (in volume), they contribute 40-50% in terms of value. The company recently launched XPeria U in India, priced at Rs. 17,399/.

With some of the multi-nationals focusing solely on smartphone segment, do you think there is an opportunity for Indian companies to tap the feature phone segment?

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