Spice Mobiles Ltd. has launched Spice S-940, a VAS-enabled mobile phone.
Priced @ Rs. 5,999, Spice Mobile is bundled with:
- Ibibo: A customized mobile version of Ibibo.
- Email2Sms: The service allows users to access their emails via SMS, without having to pay for the Internet.
- MGurujee: For content related to IIT-JEE, CAT and other competitive exam aspirants.
Bundling is the next wave for content providers/mobile companies – MySpace now bundled with Virgin Mobile, Rocketalk comes preloaded in LG phones etc.
But what’s interesting is embedding push mail services in the phone – without any mandatory GPRS connectivity.
Is this the future?
What’s your opinion?
Ashish Sinha