Much awaited Spotify has launched in India and is priced at Rs. 119/month (integrated with UPI payment as well).

You get a month of free trial and like Netflix, Spotify is avoiding paying commission to Apple – so if you are an Apple user, signup on the website
Download Spotify on Android | iOS.
Apart from initial buzz, what can Spotify do to stay competitive in the Indian market which is already crowded with Apple, Amazon and Google launching their music service?