Spotify listening trends are reflected in the stock market

Tech

Spotify listening trends are reflected in the stock market

  • For example, if a high consumer confidence index sees the stock market rise, this doesn’t necessarily suggest emotions directly affect the stock market.
  • Linking our sentiment measure with the stock markets, we find that higher music sentiment is associated with higher returns to a country’s stock market during the same week.
  • We do not suggest investors should calculate music sentiment and use it to predict the stock market.

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