New Bollywood Launches: StarBoxOffice, e24bollywood

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Two many Bollywood sites launched today:

e24bollywood: From BAG films, the site wants you to upload videos, picture, music. e24bollywood has editorially created blogs, skimpy outfit divas (to download!) and honestly, nothing much to talk about.

StarBoxOffice: Launched by Star TV, the site is pretty much the same old wine and doesn’t really have any major differentiation. Download wallpapers, interact in forums, movie ratings/earnings, feeds from indya.com…and lots of blahs.

Go check them out. What do you think?

Strip these sites of their logos and I am sure you can’t differentiate one from the other – apart from plain content, the attempt to increase use participation is half-hearted.

Bollywood is quite a big revenue earning opportunity for online players (esp. the ones with cross media presence) and looks like, everybody who can use a CMS tool and get some content is jumping onto it.

Signs of bubble? Yes.

Will these sites last? I seriously doubt that.
What do you think?

via: contentsutra and agencyfaqs. tags: , e24bollywood

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