Two many Bollywood sites launched today:
e24bollywood: From BAG films, the site wants you to upload videos, picture, music. e24bollywood has editorially created blogs, skimpy outfit divas (to download!) and honestly, nothing much to talk about.
StarBoxOffice: Launched by Star TV, the site is pretty much the same old wine and doesn’t really have any major differentiation. Download wallpapers, interact in forums, movie ratings/earnings, feeds from indya.com…and lots of blahs.
Go check them out. What do you think?
Strip these sites of their logos and I am sure you can’t differentiate one from the other – apart from plain content, the attempt to increase use participation is half-hearted.
Bollywood is quite a big revenue earning opportunity for online players (esp. the ones with cross media presence) and looks like, everybody who can use a CMS tool and get some content is jumping onto it.
Signs of bubble? Yes.
Will these sites last? I seriously doubt that.
What do you think?