Starsports Launches In-stream Video on Twitter; Sachin Memory Project First

Twitter users can now directly view Starsports.com videos without leaving the site. The service will be first rolled out for the Sachin Memory Project.

Starsports.com and Twitter have taken their existing partnership one step further. Now Twitter users can directly view the online portal’s video without leaving Twitter.

StarsportsThe in-stream video service will be first rolled out for videos that form a part of the Sachin Memory Project, a program which will commemorate Tendulkar’s retirement. Over a 100 curated videos dating back to the 1980s will be made available as part of this initiative on a timeline that marks how his career has evolved, even as the world changed around him.

As part of the partnership, whenever a link to starsports.com is tweeted, Twitter users on mobile will be shown an option to download the starsports.com App.

Starsports.com was launched in June to become a multi-sport destination website with live videos.

So it is not about 140 characters anymore is it?

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