Start with the Business Goals

Let’s say your business’s overall goal is to increase market share, which will require increasing customers and sales.

Marketing can contribute to that by:

  • creating better awareness of brand and product;
  • differentiating the brand or product from its competitors;
  • building stronger relationships with customers, community members, media, and those with influence;
  • communicating direct sales opportunities and information to various stakeholders.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Start putting yourself out there

Introduce yourself to the tech community by showcasing on discovery sites like ProductHunt or If you have a great product, post comments and interact by answering questions from users…
View Post

One, because there is

One, because there is so much opportunity in our core product that focusing there allows for much better use of bandwidth rather than doing something completely new. Two, if you…
View Post