Based on 3 years of learning, here are 15 useful & non-obvious tips on how to run & market your newsletter – Hrishikesh Pardeshi
I have been writing newsletters for 3 years now.
They have been key to my startup’s marketing & revenue growth.
Based on 3 years of learnings, here are 15 useful & non-obvious tips on how to run & market your newsletter. 🧵
1/ Define a clear goal for your newsletter – what value will your subscribers get?
Examples:
• Insightful content to make you better at remote work. One original article every Wednesday.
• Maker Mind is your weekly dose of mindful productivity.
3/ Maintain a consistent routine – time & day of week your subscribers should expect your newsletter
Routines work amazing. For instance, Remote Weekly subscribers expect an email every Wednesday around 9AM ET.
6/ Distribute your newsletter across other channels.
Examples
Canonical + do-follow link:
• @RemoteClan
• @ThePracticalDev
• @hashnode
Article links or summary:
• @IndieHackers
• HackerNews
• Reddit
8/ Build your own distribution engine.
Make it a habit, don’t rely on your memory to post content across channels.
A simple table with a list of channels & checkboxes should suffice.
9/ Follow the golden rule of distribution: 90% distribution, 10% creation.
Distribution also includes engaging with & replying to your readers. For instance, @harrydry spent 4 hours posting & 4 hours replying to everyone.
10/ Submit your newsletter to newsletter directories.
Examples:
• @rad_letters
• @inboxreads
• @InboxStash
• @ForSubscribing
12/ Send a welcome email to all your new subscribers.
• Send a personal note
• Recommend a few handpicked past issues
• Ask them to whitelist your email ID (helps in deliverability)
• Ask them to introduce themselves
13/ Make the welcome email as personalised as you can.
Sending a personalised welcome mail increases your chance of getting a reply.
This in turn:
• helps you bond with your reader(s)
• improves email deliverability
14/ Optimise your subject line, every single time.
It is the only piece of content that affects your open rate.
15/ Clean up your inactive subscribers periodically (once in every 2-3 months).
Improves your open rate & email deliverability.
Follow @hrishiptweets
