Weekly Recap

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Weekly Recap of articles on startups/entrepreneurship/funding/India Tech..and more

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Facebook Ditches Plan To Shut Off Device-Level Data After Spooking Advertisers

Facebook has announced that it will not implement its planned cut-off on device-level data collection for mobile app advertising campaigns. The roll-back of plans was due to a massive uproar from developers and advertisers, especially game developers. The company still wants developers to use people-based metrics, but will continue to report device-level data.
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