(Urban) Indians are not known as a DIY (Do It Yourself) friendly population. With the advent of software industry (salary) and consumption oriented habits, the DIY culture got lost somewhere.
Bangalore based startup, Mekuchi is an open web initiative with a vision to make a billion makers- that is aimed at being the destination for makers, crafters, innovators and tinkerers to discover, learn and engage with each other.
Their first offering- the Mekuchi Makers magazine that comes out every month will introduce you to host of topics ranging from baking to stargazing, from wine making to building furniture – shared by the Mekuchi experts and passionate makers from the community. The Mekuchi Mini Makers emagazine, especially designed for children allows them to learn by getting their hands dirty and making fun and meaningful projects.
Started by Kaushal Sarda (who is also the CEO of Kuliza India) and Payal Shah, the team brings along a strong focus on niche segment – baking to start off and soon plans to expand to others (especially for kids).
While the current version of the product is mag oriented (i.e. editorially driven), I’d strongly urge the team to launch a platform product around this. In fact, you’d be surprised when a whole lot of people around you (whom you thought are hard core software industry islanders) come up with great DIY ideas and are ready to execute them. For instance, though the current
concept topic is centered around food, I am sure there are enough hackers who are playing with Raspberry Pi and are willing to share their learnings. The team will eventually bring focus on Interesting DIY projects across a host of topics, from food to home and living, fashion to geeky (science and technology).
So while we only profile product startups at NextBigWhat, a concept like Mekuchi definitely gets us excited (given that the product platform is under development). If you are a maker, do connect with Mekuchi team and share your DIY ideas.
This Startup Coverage is part of NextBigWhat’s ‘India. Get Independent. #StartupCampaign’, supported by Canaan Partners and Shopify India. During this campaign, NextBigWhat will profile upcoming startups. If you want to have your startup featured, please submit details here.]