Startup Roundup: The Beach Company, Cake2You, Godaam & ArtSquare


Startup Roundup: The Beach Company, Cake2You, Godaam & ArtSquare

Besides the startups we profiled in detail earlier, here are some that caught our attention. Visit The Beach Company for some beachwear, order a cake from Cake2you, shop for bags from Godaam,  or frame your picture through ArtSquare.

The Beach CompanyThe beach company

The next time you plan to go to a beach resort, to the pool deck or go wherever the sun takes you, give The Beach Company a visit before you leave. The portal, based out of Mumbai, is an e-commerce platform for swimwear & beachwear. Simply put, we just love the water. The website deals in a wide variety of  accessories, swim supplies, and holiday essentials.

The product listing includes swimwear for men women and kids (Fashion, technical and modest). There is also a section to buy floats, armbands, educational aids to the beginners. There is also a swim training section that deals with swim training gear including training fins, kick-boards, pull buoys, hand paddles, swim bags, goggles and masks.

In the Our Shacks section users can access ‘Be Beachy blogs’ and articles related to beaches across the world and swimming. The company also has retail locations across Goa and also in Sri Lanka.


Cake2you is an online e-commerce portal for all your celebratory needs. You can buy cakes and get them delivered on time through the service, which is currently restricted to gurgaon, noida, ghaziabad and pune. The portal also will deliver chocolates and flowers with your cake order if requested for an extra cost. The service has tied up with bakeries and florists to ensure and keep a check on the quality of the cakes and flowers.

You can either pay online or have cash on delivery for your online purchase. Once the booking is made online the user gets the confirmation via SMS and email. The website also has a system for taking your feedback and reviews of the cake delivered. You can choose from a variety of cakes displayed on the website. The service tries to ensure that actual pictures of the cakes are displayed on the site, so users get what they see. The portal intends to be a reliable source of quality birthday cakes online at a reasonable price point.


The website is an online portal that specialises in bags and accessories from various top brands available in India. The categories of bags listed on the portal include laptop bags, backpacks, travel bags, and sport bags. For the brand conscious shopper the site also has a brand menu using which users can access all categories of bags available from a particular brand.

The portal also offers discounts and other special offers that can be accessed from the homepage of the site. The products purchased will be shipped within 48 hrs, which are delivered within 3-5 days and the shipping is done free of cost across India. The next time you want to pick up a bag or a wallet, give the site a visit.


ArtSquare is a platform for artists, art lovers and art buyers to meet. The service intends to provide a platform to talented artists to showcase their art and art buyers an opportunity to buy beautiful and unique wall art at affordable rates.

Artists can sign up for a free gallery and upload images of their artworks to the site. The company then checks each and every artwork and approves them for display before listing on the portal. Art buyers can browse through artworks and can buy originals or prints. Each print can be customized for size, print medium (canvas/paper). ArtSquare also provides comprehensive framing services on the website using which buyers can choose from a wide range of frames for their art.

The website also provides a Room Preview using which art buyers can see how the artwork they chose would look in the frame they selected, on the wall of a room. Buyers can also buy original artworks. All this from the convenience of their home. The website also has a MyART service through which users can get their favourite photographs printed and framed on the website. Users can upload their digital photographs, and customize them, frame them and place an order.

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