Startups, please come out of closed beta

“No battle plan survives contact with the enemy.”

There are tons of Indian startups who are still in closed beta – this post is specifically meant for them.

Here is a humble request asking you to come out of closed/private beta (alpha/gamma ..what’er). Given the current economic crisis, the battle is not about your competition from another player – but with the dwindling demand itself.

So, if you are a job startup – you better come out of closed beta because the demand-supply curve is not on anybody’s side – ditto with e-commerce startups. And if you are an enterprise startup, getting your first customer will be damn difficult in the recession days.

And what if my product has too many bugs?

Launch with just one feature – the most critical one that you think is a differentiator. And of course, put up the beta tag (not that it matters a lot).

In essence, the more you wait, the more you lose out – even though you will be almost ready with the ‘perfect’ product-in a month or so.

What’s your opinion?

A good battle plan that you act on today can be better than a perfect one tomorrow.

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