“For start-ups, market disruption is a compliment — phrases like ‘changing the game,’ and ‘revolutionising the hospitality industry’ are thrown around conferences and news articles as markers of accomplishment.

But restaurateurs believe that when this disruption goes as far as to disrupt the normal competitive functioning of an economy — built on the principles of demand and supply — then such an intervention is “unethical.” [one of the restaurant owners, on  Restaurant’s Logout campaign / via].

Should startups disrupt the food chain (i.e. kill everyone and become the boss of the mafia, which attracts massive valuation and branding premium)

OR

Try to fit-in (and make the entire food chain efficient and a win-win for all)?

Discuss here.