Ask yourself why you’ve chosen a career in marketing? What do you believe that really means in terms of your contribution to the cash-generating machine?
If you haven’t proactively chosen a marketing role but ended up with it as an additional responsibility, how will you fine-tune your marketing and business acumen to ensure relevance when it’s potentially not your real passion or area of expertise?
Challenge your marketing-role paradigm.
- Are you hiding from revenue responsibility in the marketing department?
- Why are you in marketing instead of sales, product development, or some other role or division?
- What’s your contribution beyond traditional (and important) marketing activities to ensure the long-term growth and viability of your company?
- Ask yourself on a daily or hourly basis, How is what I’m working on now ensuring cash generation for the company?
- How will you insulate yourself from the winds of change (a.k.a. the whims of the C-suite) when they need to cut costs or change strategy?