When you first come up with an idea, you’re basing it on untested assumptions.

How do you know if it makes sense?

You can create a list of assumptions based on criteria like target audience, problem, product features, and pricing model.

Then, you rank each of these assumptions and test the riskiest assumption related to your idea.

This means that if you never find out if (the assumption) is viable, you will build the wrong products → no one pays/uses → no business → fail.