Step 3: Set Up A Prototype

Now take one of your riskiest assumptions in Step 2 and build a prototype to test.

Let’s say you’re building a Gmail alternative that charges users $30/month to send emails (think Superhuman).

Your riskiest assumption might be:

  • Will people want to pay this price to access features XYZ?

Next, choose the right prototype:

  • mockup
  • low/high fidelity prototype
  • single-feature MVP
  • proof of concept
  • minimal viable product (MVP)

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