Now take one of your riskiest assumptions in Step 2 and build a prototype to test.
Let’s say you’re building a Gmail alternative that charges users $30/month to send emails (think Superhuman).
Your riskiest assumption might be:
- Will people want to pay this price to access features XYZ?
Next, choose the right prototype:
- low/high fidelity prototype
- single-feature MVP
- proof of concept
- minimal viable product (MVP)