Step 4: Evaluate your

Step 4: Evaluate your metrics

Different behavior with your metrics may inform iterations in each of your GAME steps:

Evaluating metrics: Is the data trending in the way you expected? Is the metric stable over time? 

Evaluating actions: Are these actions reflective of product, user, or business goals? 

Evaluating goals: Is the metric correlating to business or user success? Are your users happier when your metrics are positive?

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