Step 5: Flip Outsiders To Insiders

Backable people highlight three steps to showing backers they are a pivotal part of your plan.

  • First, identify a gap in your idea that relates directly to a strength in your backer. A gap could be anything from needing to figure out the right marketing strategy to hiring the right people.
  • Second, learn as much as possible before your meeting. Although you will be highlighting a gap, you still want to be able to engage your backer with the right questions and discussion. This takes preparation.
  • Finally, when you meet with your backer, be sure to directly express the “story of us.” Explain how your gap and their strength fit together to unlock your idea. Don’t assume that they’ll connect the dots. Even if they do, it’s worth them knowing that you understand why you two fit well together.

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