Storytelling is your superpower: are we deck designers after all?

At Apple, designers use the power of storytelling to influence others, instead of just showing what they are doing.

A few tips I learned when presenting work on decks are:

  • Tell a story instead of explaining the process.
  • Only focus on one idea per slide. Don’t confuse what you’re saying by having busy slides. Use one bold sentence per slide. Instead of paragraphs of text.
  • Use presenter notes as a script for your speech. Let the image/mockups paint the picture of what you’re saying in the background.
  • Rehearse your presentations. Even if it’s just a small design critique for a few designers, take one hour or less before the meeting to go through your narrative and know exactly what you need to say to get straight to the point.
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