Studio18 in partnership with Google is all set to release Siddharath Narayan starrer Striker on Youtube. The movie will be released on Youtube on the 5th of Feb, same date as the theater release. This is the first Indian movie to be released on Internet. The movie will be available in US for $5 and for the rest of the world it would be monetized through ads. The movie on Youtube will not be available in India, though we can always trust proxy routes for the access ;-).
The release on Youtube is being done citing the international distribution issues. The low star cast movie hasn’t been able to garner interest from International distributors and hence this strategic yet brilliant move.
3 Idiots had also announced a release on Youtube but that would be done by the end of March.
What do you think, is Bollywood accepting the power of Internet finally? Or is Google making efforts to bring masses on Youtube?
Watch the movie trailer
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]