Substack Introduces ‘Follow’ Button, Aiming to Enhance Social Networking

  • Substack has added a ‘follow’ feature, allowing users to keep up to date with writers without subscribing to their newsletters.
  • The new feature intends to help writers increase their audience and complement subscriptions, as it offers a lightweight way to begin a relationship with a writer.
  • The addition reflects Substack’s aim to evolve beyond a newsletter platform, aligning more with traditional social networks like Twitter.
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