Books I Recommend: Sujayath Ali, Voonik Founder.

Always read something that will make you look good if you die in the middle of it. –P.J. O’Rourke

In our attempt to bring more perspective to the NextBigWhat community, we started Books I Recommend weekly series, wherein we bring in several DOERs and founders to share the books they recommend to the community.

Today, we have Sujayath Ali, Voonik founder share his recommendations.
The Hard Thing About Hard Things
This is the best how-to-manual for running a startup. The best lesson I got from this book was that there is always a move. You learn that startup CEOs should not play the odds. When you are building a company, you must believe there is an answer.
Great by Choice
A quote from this book is there in our office wall and it summarises what this book is about. “Victory awaits him who has everything in order; luck people call it. Defeat is certain for him who has neglected to take the necessary precautions in time; this is called bad luck.”
The Outsiders
Eight Unconventional CEOs and Their Radically Rational Blueprint for Success – These Unorthodox CEOs were not famous but produced better returns than the celebrated CEOs such as Jack Welch. This book talks about capital allocation being the key tool for a CEO.
Only the Paranoid Survive
This book is a must-read on strategic inflection points and how to go through them. You need to plan the way a fire department plans: It cannot anticipate where the next fire will be, so it has to shape an energetic and efficient team that is capable of responding to the unanticipated.
The PayPal Wars
This book talks about how PayPal was built amidst many adversities. You can learn about pivots, merging with competition, setting mission-driven culture, agility in responding to adverse situations, and more.

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