The official Sunny Leone app has been launched in India by Zenga Media for fans to interact and stay connected with the celebrity.
The app features include
Sunny’s Personal Gallery – Exclusive access to Sunny photos, video and wallpaper.
Wakeup with Sunny – A choice of videos that can be set as “wake up alarms” or “reminder” videos through the app.
Fan Zone – Sunny Leone’s Official Updates from Facebook & Twitter.
Contests – Contests for fans to participate and points earned get them Closer to Sunny, a section in app that will allow users to check points gained and how close they are to their favorite celebrity.
People are increasingly spending more time and getting engaged through mobile devices like smart phones and tablets, a trend which celebrities are increasingly trying to tap into. With multiple social media accounts for celebrities, it is also increasingly becoming difficult for fans to track their activities across platforms. Nowadays media agencies are resorting to apps as the single solution for fans to track, engage and communicate with their favourite celebrities.
Are apps the new microsites that agencies used to create 5 years back? looks like it is.
With an increasing wireless subscriber base in the country, that currently stands at 873.36 Million, and a growing smartphone market, companies and brands have taken the mobile app route to tap into this large user base.