Sponsored Post: Does strategy have a role to play in Start-ups?

By Rajul GargSunstone Business School

Dr Bennett McClellan
Dr Bennett McClellan

Let me explain a particular school of thought. If you wanted to go from Delhi to Mumbai, strategy can tell you how to get there in least time and least discomfort. Take out a map, pick out a transport, consider the constraints and go for it. Another school of thought is that as an entrepreneur, I know I have left from Delhi. It doesn’t matter where I end up as long I end up somewhere. I will sniff and scurry and find my way. I will let data and customer reactions decide my strategy.

Dr. B. (as he is fondly addressed as)  has straddled both strategy and entrepreneurship. He would say the strategy is at every turn. Every fresh piece of data and every customer reaction opens up a choice of decisions what decision you make is governed by strategy. Whether you acknowledge it or now, whether you are even aware of it or not.

Professionals tend to associate “strategy” in context of large firms and believe start-ups are more execution focused. Do start-ups need to spend time on developing the right strategy?

Join Dr Bennett McClellan for a great perspective on this interesting conundrum through an open webinar on “How should start-ups choose their business strategy?” 2 Mar, Saturday 2 p.m-3:30 p.m IST

Register for the webinar

This interactive webinar will cover the process of identifying strategies for start-ups. Dr. McClellan will also discuss some of the relevant attributes of Indian entrepreneurs that he came across while working on his new book called “Desi Entrepreneurs”.

 About the speaker

Dr Bennett McClellan is a business scenario strategist, change catalyst, writer and executive coach with over thirty years of experience helping leaders achieve positive change. At Sunstone, he contributes to the curriculum for courses Strategy, Organization Behaviour and Communication. Bennett has worked for leading management consulting firms-McKinsey &  Co., Arthur D. Little, Inc., and PricewaterhouseCoopers. At PwC, he  served as Managing Director for the west coast’s Media and Entertainment strategy practice. Bennett has published multiple papers on areas related to strategy, consulting, and branding and taught courses for UCLA Anderson School of Management in Los Angeles and Hong Kong. He is Ph.D. in Management, an MBA from Harvard Business School and MFA  from UCLA’s School of Theatre, Film and Television.

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