Swatch, one of the largest of the Swiss watchmakers is apparently trying to poke Apple by trademarking ‘One More Thing’, the saying made famous by late Steve Jobs.
The trademark for ‘One More Thing’ was evidently approved and registered in May this year and showed up in Germany recently.
Steve Jobs made the saying famous when revealing surprise products at launch events. Apple and Swatch’s rivalry began with the launch of the Apple Watch.
Swatch has already said it will release its first smartwatch to take on the Apple Watch this holiday season. As for the ‘One More Thing’ Swatch claims it was something Elmar Mock, the co-inventor of Swatch, said.