Swiggy launches BrandWorks to enable restaurant partners to create delivery brands

Swiggy BrandWorks enables restaurant partners having superior culinary capabilities and unutilized kitchen capacities, to co-create delivery brands powered by Swiggy’s insights so as to serve unmet consumer needs.

These brands co-created by Swiggy’s BrandWorks are delivery brands that operate out of the restaurant partners’ existing dine-in facilities. This is an asset light, low investment model enabled purely through Swiggy’s intelligence and insights.

This model can therefore scale rapidly and generate revenue for restaurants from day 1 with negligible capital investment – a win-win for all stakeholders. This unique arrangement does not cannibalize the restaurant’s existing dine-in business, thereby giving the restaurant partner a completely incremental revenue stream and enables them to expand their reach to new consumers in the same neighborhood.

NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.