Swiggy has launched ‘Swiggy Daily’, the homestyle meal subscription service.
Swiggy Daily will give consumers access to a variety of simple homestyle meals prepared by home chefs, tiffin service providers and organised vendors. Launched in Gurugram, the service will expand to Bangalore.
Consumers can choose to schedule a single meal or opt for a 3-day, 7-day or a month-long subscription. Users can also choose to top-up a meal with add-ons like beverages, sweets, raita, roti or rice. Keeping affordability as the key focus, the meals range from Rs. 50 to Rs 150 with zero delivery fee (details here).
Qn: Will it cannibalize Swiggy’s afternoon-office business?
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