You got your first social media client, and now they want to know what social media management tasks you can do. What exactly do you do now to ensure that you can handle your clients’ social media marketing while still helping future clients.
The best way to do this is to use social media management tools that can improve the efficiency of your social media agency.
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The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the best uses. Choose the ones that fit your clients and your needs best.
17 Best Social Media Management Tools
EveryPost- Curate visual content, schedule customized posts, and share content to Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.
Bit.ly- A url shortener and click reporting tool all in one. Great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts to traffic to your website.
Hootsuite- Enterprise level social media management tool used by over 10 million professionals. They can help you schedule and analyze your social media marketing campaigns.
Furthermore, Hootsuite has a number of team tools to help your team create content on the social network.
Agora Pulse- Schedule content for Twitter, Facebook, and Instagram all in one place. Plus, Agora Pulse has dynamic reports for all three social networks. Run contents and promotions from Agora as well.
SocialOomph-Schedule content on Facebook and Twitter. Additionally, create welcome messages on Twitter. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.
Sprout Social- Complete social media management tool for social media agencies. You can use this premium social media management tool for multiple Twitter and Facebook accounts for clients.
Crowd Booster- Social media analytics tool to help you optimize your social media marketing decisions. Instead of doing the analytics manually, get it automatically updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.
Edgerank Checker- Understanding your Facebook Edgerank can be confusing. Edge Rank checker from Social Bakers helps you understand the best ways to optimize your Facebook content. Create custom content that increases engagement and optimizes your newsfeed response.
SocialBro- Your Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content to reports to creating ads on Twitter.
Tailwind- A comprehensive tool to help you with your Pinterest marketing efforts. This is the official partner for Pinterest marketing.
Tailwind helps you create multi-board pins, bulk uploads, and calendar scheduling. They can also help you optimize the best times to send your pins to get the highest engagement.
Finally, Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for seo agencies providing social media services.
Buffer-Great tool to schedule social media posts from links you share across the web. You can share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Oktopost- This is a social media management tool focused on generating leads for businesses. This is in comparison to what they believe is lacking on Hootsuite. Hootsuite helps business schedule content. Oktopost helps businesses gain money.
MeetEdgar-Because Twitter posts only stay in the queue for users for 24 minutes and Facebook posts stay only 90 minutes, Edgar recycles your posts, so you can reach a larger percentage of traffic from recycled content later.
IFTTT- A great automation tool that is simple and easy to use. You just select the recipe you want in order to market your business on Facebook, Twitter, and other social networks.
Tweepi- Find targeted users on Twitter, and then stay connected to them by interacting with them on a regular basis.
Socedo- This is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media. Find qualified leads and then add them to your sales funnel.
SocialFlow- Manage paid, own, and earned social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets for you to promote. Then use keywords and segmentation to analyze these campaigns.
Choosing the right social media tools for your business requires you to have a good understanding of what your needs are. While a lot of the programs here seem very cool, you might not need all the widgets and doo-dads to succeed.
Instead, your business needs to focus on which tools can improve what you are already doing on social media currently. When you do that, you have a much better chance of using the right social media management tool for your business.
Bio: As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of social media marketing. Since its inception in 2010, Shout has built a strong reputation as Australia's leading seo agency.