It’s been more than 4 months since Microsoft acquired LinkedIn
for a jaw-droppinge $26.2 bn deal. A lot of the people from & outside the
tech industry was taken by a surprise due to its size & sudden nature,
though it wasn’t all that much of a shock as since the starting of this year,
LinkedIn has had a difficult time.
LinkedIn shares halved during the initial months of the year due
to its weak growth rates & few failed products accompanied by acquisition
deals like Lynda.com pushed the board & management team of the company to
look for a buyer. Having said that, the company was finally sold for 50%
premium over its last closing price on the NASDAQ on 12 June e2016.
M&A of such huge companies usually take years to come into
action and so can be thought off for the two tech titans. Since the
acquisition, there have been some rapid changes in LinkedIn, especially on the
product front with a renewed focus on India as its target market.
During Jeff Weiner’s visit to India later this year, LinkedIn
rolled out new features like LinkedIn Lite, LinkedIn Placements. LinkedIn has a
37 million user base in India only behind the USA which has 130 million. These
strategies are aimed at helping the company boost up its revenue through its
You might say that I am being too critical of the company right now but I believe that
recent steps taken by the world’s leading professional networking platform are
in the wrong direction. Recruitment might be one of its revenue ringing features
but efficiently serving a recruitment product to a 450 million users is
absolutely not an easy job. Many a times users have blown whistles about the
growing infectivity of LinkedIn’s recruitment features. Ultimately as a job
board, there is only too much a platform like LinkedIn can do for its users
& I believe revamping its ailing feature wouldn’t help them in the longer
Hours before writing this article, Facebook, the social media juggernaut which contrary to LinkedIn has enjoyed a bumper year, officially rolled out its new Workplace by Facebook. We usually draw comparisons between tech companies & these two
are no exception. Facebook, unlike LinkedIn, has enjoyed a smoother ride since
the time it debuted its IPO, partly due to some very successful acquisitions
like Instagram, WhatsApp, Oculus VR.
With the launch of features like Facebook live and now Workplace, Facebook seems to
make all the right move. A workplace is an enterprise-only product built to
serve its massive clientele which drives its marketing & advertising
strategies through its Facebook page. A careful analysis might help you realize
that a feature like Workplace would have been very well suited to LinkedIn due
to its nature.
The tag of being world’s biggest professional networking platform hasn’t come easy for LinkedIn but only if it could revamp itself to be more of a professional
networking platform and less of a recruitment or a job board then it might just
do the world of good for them.