Adobe’s Managing Director of the South Asia region Umang Bedi, will now head Facebook India where he will lead in building and maintaining strategic relationships with top clients and regional agencies in the country.
He will take over from Kirthiga Reddy, who will be returning to United States to take on a new role at the company’s headquarters at Menlo Park.
At Adobe, Umang Bedi was responsible for growing their business in India. Facebook works with more than 85% of the top 100 advertisers in India identified by Kantar. 100% of those advertisers use video within their Facebook campaigns in India, said the company.
“I am thrilled to join Facebook and am looking forward to working with the talented teams in India, to help brands and agencies grow their business on our platform. For me it’s a promising opportunity to participate in India's digital growth, and I can’t think of a better place to be at,” said, Umang Bedi.
Umang is an engineering graduate from University of Pune, an alumni of Harvard Business School.
Kirthiga is set to join the Global Accounts team at Menlo Park, CA where she will manage a set of global brands and also lead the emerging markets efforts globally for the Global Accounts team, which manages
Facebook’s relationships with the world’s largest global advertisers.
Umang will officially start at Facebook in July 2016 while Kirthiga will start her new role in August 2016.