Today ixigo turns nine years smarter. Congratulations!
Last UnPluggd, Co-founder & CEO of ixigo - Aloke Bajpai shared the ixigo story and gave some valuable insights on how to build a successful cockroach startup!
Four guys left their high paying jobs in Europe and returned to India in 2006 to follow their dreams. They rented an apartment in Gurgaon and set up their office.For a year, they worked with no salaries. Through their perseverance, ixigo was born.
Today Ixigo is one of India’s leading online and mobile travel search and planning website. They have managed to achieve 10 million app downloads out of which 92% are Non-Paid with no ATL Marketing.
Some valuable quotes from Aloke’s Talk:
“Money buys you time, but not the ability to execute!”
“Focus on the core values to users. The core value is about experience, service and ease of use”
“Money can buy you techies, but not innovation.”
“If you don’t disrupt yourself, then somebody else will”
“Money can buy traction, but not real customer love.”
“Discount or Cashback is a way to get new user, but not a way to retain them.”
“Money can buy you growth, but not product market fit.”
“Hire great people, set lofty targets and get out of the way.”
“Revenue is vanity, profit is sanity & cash is reality”
“Build a great culture. It lasts the test of time”
“The number one growth hack is to build a killer product”
“Word of mouth is still the number one marketing channel!”
Aloke ended the talk by addressing the fact that the time has never been better for entrepreneurs and the best of the companies such as Facebook, Uber, and Airbnb were built in a downturn.
So go ahead and build that killer product!