Great article by Marty Cagan here:
There are essentially three ways for a product manager to work, and I argue only one of them leads to success:
- They can escalate every issue and decision up to the CEO. In this model, the product manager is really a backlog administrator. Lots of CEO’s tell me this is the model they’re in and it’s not working. If you think the product manager job is what’s described in a Certified Scrum Product Owner class, you almost certainly fall into this category.
- They can call a meeting with all the stakeholders in the room and then just let them fight it out – this is design by committee and it rarely yields anything beyond mediocrity. This is very common in large companies, and in this model, the product manager is really a project manager and roadmap administrator.
- The product manager can do his or her job.
So my intention here is to show you great examples of this third way of working.