From strategic point of view , they have failed to implement “Strategies for two sided markets”.
Two sided markets in this case, means one side are the drivers & other side are the consumers . Cab Aggregators like Uber & Ola provide the platform
Why they are bound to fail? I doubt if Cab aggregators are working towards in answering the most important question within their company : “Which side they should subsidise & for how long ?”
How have I arrived to this conclusion? Per the research work done across targeted customer segments & the cab drivers .
More at : https://www.linkedin.com/pulse/cab-aggregators-india-bound-fail-sujoy-ghosh?trk=prof-post