It's a very natural thing to assume that general entertainment / youth centric videos work very very well in India - more than a niche (no matter how big or small the TG is). For a country where porn/cheap content sells like anything (take a look at YouTube India homepage in incognito mode to know what I am saying), is there a scope to build a business around very focused segment (which has nothing to do with porn).
Kids centric Youtube channel, Chu Chu TV, in its fourth year itself, has received 10 million subscribers (and billions of views) with just 155 videos !
In fact, ChuChu TV is the fourth largest YouTube channel in India with its online audience larger than that of All India Bakchod (AIB), Viral Fever Videos or Comedy Nights, Colors TV and Star Plus.
The entire ChuChu TV network that comprises of ChuChu TV, ChuChu TV Surprise, ChuChu TV Funzone, ChuChu TV Storytime and international language offerings in Spanish and Portuguese has 12 billion views overall and 14 million subscribers with the overall of 400 videos.
Quality Vs Quantity.
The channels larger than ChuChu TV are T-Series, Sony and ZeeTV.
However, T-Series has uploaded around 10000+ videos, SET India around 17000+ videos, ZeeTV around 68000+ videos.
And ChuChu TV? Only 155 videos!
155 videos and 10 million subscribers / billions of views !!
Now, that's serious quality focus.
Is it a case of great content (for a focused TG) - parents do tend to play the same music/videos for kids just to ensure that they can be fed/played without a lot of trouble..
Distribution ? (In)organic reach? How much of this is organic vs. paid traffic?
The team definitely has a movie/music background. Founder, Vinoth Chander's father Mr. Chandrabose, was one of the leading composer and music director in the Tamil Film industry.