Yesterday only I was arguing with a team member on why we must not allocate the least time / last moment on copy and experience of the first screen. General tendency is to focus most on "core features". First screen & first 10 seconds are the most important components of user onboarding and today got to read this very insightful post on 'first mile'. Product folks, do read this piece.
DON’T CREATE THE FIRST MILE LAST (& DON’T STOP CHANGING IT)
The first mile of your customer’s experience using your product cannot be the last mile of your experience building the product. The first mile requires your study and continuous scrutiny before and after launch. Avoid the tendency to design your “tour,” on-boarding flow, and “empty states” right before launch. The first mile of a user’s experience is the top of your funnel for new users and needs to be the most thought-out part of your product, not an after-thought.
NAIL YOUR DEFAULTS & EMPTY STATES
The users of your product don’t want to make choices, especially when they are in the first mile. The default options you provide, like which tab they land on and pre-populating fields with suggested selections, make all the difference in pulling new users through the first mile. I like how Dave Morin describes it, “the devil’s in the default.” So true.
As you go down the rabbit hole of user experiences and new features for power users (which are often the users that pay the bills, hence their gravitational pull), do so with a bias towards always improving your First Mile.
Full post available at - https://medium.com/@scottbelsky/crafting-the-first-mile-of-product-7ed25e8f1027#.th1j4gdrv