Tea time is a very personal and feel good moment for every Indian.
Bangalore based CupShup aims to stimulate discussions and engage the consumers in a way and mindset that no other media can.
CupShup aims to convert the tea stalls and canteens of the country into discussion joints by advertising on the paper cups . This medium is clutter free, provides 5-7 minutes of exposure time and triggers discussion over tea breaks which makes a deeper impression in customer’s mind.
Our cups’ costs are borne by advertisers/brands and the ultimate benefits is passed on to our partner vendors as we provide them cups for free.
Our unique model is helping brands in gaining access to cubicles and classroom of offices and colleges respectively. [Founders]
Cupshup claims to have a distribution network of 1000 offices, 400+ Colleges and 2500+ Retail tea vendors across 6 Cities of India (Mumbai, Bangalore, Hyderabad, Delhi, Noida and Gurgaon).
Location : Bangalore
URL : http://cupshup.co.in
Why On Pluggd.in :
Media space is evolving but surprisingly, there is very little innovation in advertising. Cupshup is a very interesting model, esp if you look at the TG access the team has (and can bring in relevant advertisers).
Given how popular chai is, this is certainly an interesting model. Plus, they are executing it well (so far)!
Watch their launch video (at NextBigWhat's UnPluggd conference).
[Pluggd.in is a unique way of showcasing curated startups / products to the audience sans any influence around a companies' funding / celebrity founder / degree status. ]