Well, all new startups claim to be different doesn't matter even if they are just copy pasting the idea from somewhere else. Specially in online food ordering domain we have seen this trend. So I also joined the bandwagon claiming that 'we are different', however to be very frank I would leave the decision on the audience if we are actually different or not, even if not, whether we make sense or not which is more important.
So what do we do? We are Lucknow Jn. (www.lucknowjn.com) and we sell 'Shami Kebab' and 'Biryani' to start with. So what's the difference? First of all we are making these items of our own and not outsourcing it from somewhere else. So, if tomorrow with your good wishes we start selling outside Delhi-NCR, we will be making these items of our own and providing the exact same taste. By doing so we are also taking responsibility of taste.
Secondly, these items are not fully cooked rather are either semi cooked or are in batter form. So how does it help? It help in many ways:
- As you are the one who will be giving it final touch, it fulfills your desire of cooking which you were not able to do because of lack of time and lack of proper ingredients (who like Biryani without it's authentic multiple spices?).
- Avoid wastage - We Indians always tend to order more than what is required to avoid embarrassment in case more than expected number of people turned up (deep down our heart we know only 5 people will be coming but we will prepare for at least 8-10 people - just in case you know). So the remaining food goes waste. However in case of semi cooked/batter formed food, you can prepare based on number of guests and rest can store in refrigerator and use later (as it's not fully cooked it can be stored for few days).
- Fresh aroma - As the semi cooked/batter is freshly prepared based on order, the aroma of spices remains longer unlike the ones which have been kept since many days.
So next time you wanna show your cookery skills without doing much efforts, you know where to go.
Foodies are quite sentimental about the taste of Kebabs and Biryani so it's quite a risky zone as a little here and there and you will be written off. So I guess the success would depend upon the taste largely and rest of the things like delivery fee, delivery time etc. are secondary. So far (it's been few days only though) we have got good response but again such little audience can't decide our future so let's wait and see how it goes.
Wish us luck!!!