Tpot, a startup specialized in ‘chai-nashta’ segment has secured its seed funding from Ashish Gupta, Founder & Trustee of Ashoka University and Co-founder of Evalueserve and the principal investor at Tpot Café.
With the infused fund, Tpot plans to expand its presence by taking its outlet count to over 50 by the end of the year. Currently, there are 20 functional Tpot outlets across the Delhi/NCR region.
The fund will be used in channelizing the team expansion and on the ideation of introducing innovative products involving tea.
With a current revenue of Rs 6 crores, the company has set itself a target of Rs 12 crores by the year end; implying 300% YoY growth.
Robin Jha, Co-founder and CEO stated, “Chai-Nashta is an under-served opportunity in India and is primarily unorganised. Our team has built a strong foundation in Delhi/NCR region. Having gained a good traction of consumers here, we are confident to establish our brand presence in the other markets too.”
Tpot plans to realize its target in a phased manner by opening over 50 outlets by December 2016, and is also planning a muti-city launch by next year.