Flipkart has announced the launch of ‘Billion’, a Made-for-India brand that aims to bring high quality products that are designed specifically for the unique needs of Indian customers.
The products are conceived and tested in Indian conditions and are backed by product reviews, customer feedback and research-based customer behaviour insights to address the need gaps for customers in India, while maintaining a high standard of quality.
Further, Billion products are manufactured in India for the Indian market and will be available exclusively on Flipkart.
Billion Products Keeping India in Mind
Mixer Grinders: The concern among many shoppers is that they need to make multiple repetitions with cooking because Indian families are typically larger. So we made a Billion mixer with 25% larger jars
Similarly, many Indian kitchens don’t have multiple plug points and hence need a longer cord in appliances than the one given. Billion mixers have a longer cord than others
Billion cookware is designed with thicker non-stick coating to withstand the Indian cooking style
Billion backpacks are designed with extra space, since Indians typically like to carry more on their person
- Billion Irons have been designed with superior non stick coating which ensures smooth gliding on the kinds of cloth materials used in India
Isn't this an interesting mix of product management, consumer insights and execution (hopefully) ?