Make in India, China or Timbuktu, it does not matter to people as long as it is cheap. Also, it does not matter to the seller as they are going to stock those items which give them better returns or there is a demand. If people would actually be interested in make in India product, they would not be buying chinese lights on diwali or chinese CFL or chinese LED bulbs or a chinese mobile, to name a few. What matters is the price of the product. 'Sasta Tikau' is the mantra of most people in India.
Make in India started because government wants Indian economy to thrive. They want that the businesses should invest in India and want to keep as much money in India as possible. They know that we are dependent on chinese products and in the event of a political stand off, India will suffer. They want that the manufacturing sector should pick up as we are relying highly on imports of machinery etc. which in turn jacks up the price of the end product due to numerous duties and taxes on imports.
For example if Oppo phone is made in India but does not have the right features for the right price and Huawei phone is available in a better price for the right features, people will buy the latter. It is a matter of value.
I remember that my father's friend had a CFL manufacturing unit and he had to shut it down as chinese CFLs flooded the market which were half the cost of his product. If people were sensitive to Made in India product, he might not had to shut his factory.
E-commerce thrives on discounts. People buy from flipkart or snapdeal just because of discounts. If an Indian product is able to compete on the price front with an imported chinese product, probably only then people might buy.